Get live feedback
Five live coaching calls each week. Bring your store, an ad, an offer or a question and work through it with experienced coaches.
Get in the room.
Move your Shopify
business forward.
Bring your store, your questions and the decisions in front of you. Join experienced eCommerce coaches and Australian Shopify founders for practical feedback, clearer priorities and support as you put the work into action.
$97/month including GST · Monthly membership includes a 7-day trial.
Cancel before the trial ends to avoid the first charge.
The people make the difference.
Read member storiesExperiences from across eCommerce Circle, reflecting the coaching, community and Shopify support each person used.
Leeha SevernsWatch story
JadeWatch story
Paul SwallowWatch story
MeganWatch story
Gordon BellWatch story
Karin Dalton-SmithWatch story
Martina BaroncelliWatch story
Chris HainesWatch story
“Until you join a group like this 'you don't know what you don't know'. I have learnt so much about how to run an ecommerce brand through Ecommerce Circle.”
“Brilliant workshop. Joined the ecommerce circle and have already got great value from the community and the weekly calls. Thanks guys!”
“Their team provided clear guidance & practical support in helping me build my Shopify store, making the process more structured, professional & easier to manage.”
Your to-do list is full.
Choose what deserves attention.
A full week can still leave you unsure which decision will help the business most.
There is always another campaign, product page, email or app to consider. Traffic, offer, margin and customer experience affect each other, so a change in one area can alter the work that matters next.
Connect gives you a regular place to examine that decision with experienced coaches and Australian Shopify founders. Bring the context of your business, consider the options, then choose a next step you can own.
How Connect works.
Use the parts of the membership that match the current priority in your Shopify business.
Continue in Slack
Use the private community, specialist channels and daily coach access to share what you are working on and learn alongside other Shopify founders.
Use the resources
Call recordings, a training vault and playbooks support the work between calls. Choose the material that is relevant to your business now.
Bring the context
Explain what you sell, who it is for, what you are seeing and what you have already tried. Bring the page, creative, offer or numbers relevant to the decision.
Work through the options
Use the coaching conversation to examine assumptions, ask follow-up questions and decide what to check next. Other founders can offer a different perspective on a similar situation.
Apply it and return
Choose an action you can own, keep track of what changed and bring back what you learned. The next conversation can build on the reality of your business.
Your first week in Connect
Arrive with a current priority.
A shared way to see the whole business
The 10P operating system connects your product, customers, numbers, marketing, team and operations. Use it with the coaches to identify the constraint that deserves attention first.
Explore Connect in detailBring the question already on your desk.
Connect brings different areas of eCommerce into the same community. These are examples of the kinds of questions you could bring to a relevant coaching conversation. Start with the one closest to the work in front of you.
Ads & creative
“What should I check before increasing spend?”
Bring the offer, the creative and the customer you are trying to reach. Work through the questions behind the performance before deciding whether the next move is a new angle, a different test or a closer look at the store.
Product pages & conversion
“People look at this product. What could make the buying decision clearer?”
Look at the customer’s questions, the product story, trust, delivery information and the path to checkout. Use the conversation to decide which part of the experience deserves a closer review.
Email & repeat customers
“What should happen after someone buys for the first time?”
Bring the customer journey and the messages you already send. Think through the role of your flows and campaigns, what is useful to the customer and what you want the next interaction to achieve.
Offers, numbers & operations
“Will this promotion make sense for the business?”
Consider the offer alongside margin, stock, shipping and the work needed to deliver it. The question is bigger than whether a discount attracts attention; it is how the decision fits the rest of your business.
Bring your actual situation. The examples above are starting points for a conversation.
Meet the people in your corner.
A Shopify business brings questions across marketing, brand, conversion, customers, numbers and operations. Meet the specialist coaches and the wider team supporting you inside eCommerce Circle.
Explore everyone's role, from specialist coaching to membership, community and operations. You can read more about each person on our coaches and team page.
Paul Warren
Founder & CEO
Growth priorities, scaling decisions and the experience of building and selling an eCommerce business.
Chris McLean
Co-Founder · Brand & strategy
Positioning, message clarity and the customer demand you want your brand to attract.
Lachlan Thompson
Meta Ads · Head Coach
Meta account structure, paid advertising decisions and a practical approach to creative testing.
Sophie Billingsley
Meta Ads · Head Coach
Creative strategy, hooks and briefs that connect the advertising idea with the customer.
Emma Warren
Web Design · Head Coach
Product pages, customer trust and the details of a clearer Shopify buying experience.
Shane Thomson
Brand · Head Coach
Visual identity, packaging and the creative direction that helps a brand express what makes it distinctive.
Andrea Sisarica
Google Ads Coach
Google advertising, attribution and the measurement questions behind campaign decisions.
Filip Gurcinovski
Google Ads Coach
Search and Shopping structure, product feeds and the role of brand and non-brand traffic.
Catherine May
Google Ads Coach
Google Ads account structure, Shopping campaigns and understanding customer search intent.
Sangam Joshi
Email Marketing Coach
Klaviyo flows, campaign planning and the part email plays in the customer journey.
Eden Jannides
Ad Creative Coach
Ad angles, hooks and developing the next creative idea you want to test.
Kate Weideman
Marketing Coach
Marketing calendars, launches and choosing where to focus across your channels.
Naomi Davis
Video & Film Coach
Founder-led video, content systems and creating advertising content with the tools you have.
Michael Youssef
Finance Coach
Landed costs, cashflow and the margin questions that sit behind pricing decisions.
Andrew Petty
Shipping Integration Consultant
Shipping rates, fulfilment choices and making the delivery promise work operationally.
Christopher Velardo
Head of Sales
Membership conversations and helping founders find the right eCommerce Circle program for their business.
Danielle Sady
Head of Memberships & Operations
Member experience, program delivery and the operations that keep the community running smoothly.
Julian Wren
Community Manager
Welcoming members, connecting conversations and helping questions reach the right people between calls.
Naomi Day
Community Manager
Community updates, social content and workshop coordination that help keep members informed and connected.
Connect combines group coaching calls, community and specialist channels. Dedicated coaching is available through our separate Inner Circle program.
See how the room works.
Chris walks you through Connect, the coaching and the 10P system, so you know what you are joining.
Join ConnectKeep the whole business in view.
The 10P operating system gives the conversation a shared structure.
When one part of a store gets all the attention, it is easy to miss what is happening elsewhere. The 10Ps help you connect the customer-facing work with the numbers, people and operations that support it.
Use the framework with the coaches to consider where a constraint sits and which question to work through first. It is a way to organise the decision in front of you.
- Product & Prospects
- What you sell, who it is for and how clearly the offer connects with a real customer need.
- Promotion & Platform
- How people find you and the Shopify experience they meet when they arrive.
- Patrons & Profit
- The relationship after the first purchase, alongside the margin and cashflow needed to sustain the business.
- Performance & People
- The numbers you use to make decisions and the people responsible for moving the work forward.
- Protection & Practice
- The safeguards and operating habits that help you run the business consistently.
Make your first week count.
Arrive with one real decision you want to move forward.
A useful start does not require you to watch every recording or master every resource. Start with the issue already on your desk and use the parts of the membership that help you work through it.
Here is a practical way to approach your first week. Adapt it to your store, your schedule and the work you are ready to do.
Introduce your store
Share what you sell, who you serve and the decision you are working on. That context gives other people a better starting point when you ask a question or join a discussion.
Choose a relevant call
Look for a conversation connected to your current priority. Bring a specific question and the information that explains it. You can learn from the other questions in the room as well as your own.
Put a next step into practice
Choose something you can act on. Use a relevant recording, playbook or Slack conversation to support the work. Keep a simple note of the decision and what you changed.
Come back with what you learned
Share what happened and ask the next question. Building on real experience makes the conversation more useful as your store and your priorities develop.
Support that stays connected to the work.
The value of a conversation often becomes clearer when you sit down to apply it.
You may notice a detail you did not raise on the call. An idea may need another pass once you look at the product page. A recording may make more sense when you have your own store open beside it. Connect gives you several ways to stay with the question while you work.
Continue in Slack
Use the private community and specialist channels to keep relevant conversations together. Share what you are working on, ask follow-up questions and compare notes with people navigating their own eCommerce decisions.
Return to a recording
Revisit a useful discussion when you need it. Recordings let you return to the context of a call, or catch a relevant session when you could not attend live. Choose the material that supports your current priority.
Use the resources
Bring training and playbooks into the work when they help. A framework can organise a messy question; a relevant resource can give you somewhere to start. The aim is to turn useful information into a decision you can own.
You set the pace of implementation in your business. Some weeks you may have a specific question to bring live. In others, a relevant recording and a focused community conversation may be what you need. Build a rhythm you can actually sustain.
Come ready to take part.
Connect is for Shopify founders who want practical feedback and are ready to put it to work.
You can arrive with an unresolved question. You can be unsure about the next move. What matters is being willing to bring the context, listen to feedback and take responsibility for the decisions in your own business.
You will have something to bring if…
- You run a Shopify store and want a clearer way to choose your next priority.
- You want to discuss real offers, campaigns, pages and customer questions.
- You value specialist perspectives and the experience of other founders.
- You are prepared to ask questions, try an approach and learn from what happens.
Choose the support that suits the job
Connect is a coaching and community membership. You remain responsible for implementation. If you need someone to take over delivery, discuss that requirement before choosing a service.
If you are looking for a dedicated coach or a smaller strategy group, explore Inner Circle or The Collective below. Each has its own scope, price and commitment.
Make Connect part
of your working week.
For Shopify owners ready to ask questions, take feedback and do the work. Join the coaching calls, connect with the community and keep your business moving.
- Five live coaching calls each week
- Private Slack community and specialist channels
- Daily coach access, recordings, training and playbooks
- The 10P operating system
Connect monthly
$97/month incl. GST
Start with a 7-day trial, with access to the membership. Continue monthly if it is right for you.
Join ConnectCancel before the trial ends to avoid the first charge. After that, the monthly plan renews until you cancel.
View monthly and annual optionsBefore you join.
Who is Connect for?
Connect is for Shopify owners who want practical coaching and a community to work alongside. Bring your actual questions and be ready to put feedback into action. If you need a dedicated coach or a closer strategy group, explore the programs below.
What if I cannot attend every call?
You do not need to attend every call. Choose the sessions relevant to your business and use the recordings, training and community between calls.
How does the 7-day trial work?
The monthly membership includes a 7-day trial. Cancel before it ends to avoid the first charge. Otherwise, your monthly subscription continues at $97/month including GST until you cancel. Check your selected plan and billing details at checkout.
Can I cancel my monthly membership?
Yes. The monthly plan can be cancelled at any time. Annual membership is a separate, upfront commitment and is non-refundable once paid. Review the plan you select at checkout.
Is this only for Shopify?
eCommerce Circle is Shopify-first, and the practical guidance is built around Shopify.
Do I need to have all my numbers worked out before I join?
Bring what you know and the question you want to understand. Useful context might be a product page, an offer, a campaign or a specific number you are trying to interpret. You can use the conversation to identify what else you need to look at.
Is Connect a course or a done-for-you service?
Connect is a coaching and community membership, supported by recordings, training and playbooks. You bring questions and put the feedback into practice in your own business. It does not include an agency taking over your implementation.
How should I choose which calls and resources to use?
Start with your current priority. Attend a relevant call and use the recordings, specialist channels and resources that help you work through that question. You do not have to consume everything to take part.
Does Connect include a dedicated one-to-one coach?
Connect offers group coaching calls, community and specialist channels. Inner Circle is the separate program for dedicated coaching. You can explore its scope and terms below or contact us about the support you need.
Is GST included in the monthly price?
Yes. Connect is $97 AUD per month, including GST. The monthly membership includes a 7-day trial. Cancel before the trial ends to avoid the first charge; otherwise the subscription continues at $97 per month until you cancel.
Is there an annual membership option?
Yes. The annual option is $997 AUD, paid upfront, and renews annually until cancelled. The seven-day trial applies to the monthly plan only. Annual payments are non-refundable once paid. Review your selected plan and payment summary at checkout.
Need closer support?
For established operators looking for a smaller strategy room or dedicated coaching.
Join Connect.
Monthly membership includes five live coaching calls each week, private community and specialist channels, recordings, training and playbooks.
$97/month including GST · 7-day trial on the monthly plan.
Cancel before the trial ends to avoid the first charge.
